About Us
Our Mission
To create career mobility for financ marginalized communities by providing the skills relevant to the current workforce, inclusive support systems, and employer and community partnerships to help launch life-changing careers.
Our Vision
Talent is universal, opportunity is not. We envision a future where all people have access to comprehensive, career-ready resources and job training programs and employment opportunities that bring transformative change and positive economic mobility for graduates and their communities.
Our Story
ChooseU, originally founded as Generation USA in 2015, has a robust history of delivering innovative and effective workforce training programs. Our mission is to equip individuals with the skills, credentials, and support needed to access family-sustaining careers. Over the past decade, we have served youth and adults across the country through industry-aligned training, career coaching, and direct job placement services.
From 2015 through 2024, we operated in more than 20 cities including New York City; Washington, D.C.; Dallas; Atlanta; and Miami and partnered with over 10 community colleges. We initially offered in-person regional train-and-place programs at no cost to the learner. In response to the COVID-19 pandemic in 2020, we quickly and successfully pivoted to a fully remote model, continuing to serve youth and adults through virtual learning in industries such as technology, retail, and healthcare. Our programs remained free to participants, many of whom were navigating significant economic hardship and other barriers to employment.
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In addition to technical instruction, ChooseU has designed and delivered several career exploration and support services, including our Introduction to Technology career exploration workshop. This program helps young people understand pathways in the tech industry, discover relevant training options, and build confidence in pursuing digital careers.
ChooseU also launched nine distinct training pathways in technology, technology-adjacent, and customer service fields, in collaboration with community and corporate partners. These programs were specifically designed to address individuals with limited exposure to in-demand career fields.
ChooseU not only brings a decade of direct service, but also the infrastructure, instructional models, and holistic support systems necessary to ensure that individuals facing multiple barriers can succeed in both education and employment.
Our Partners
We would like to thank you to our partners who have supported us as Generation USA: